The TEST & EVIDENCE Programme
Overcoming uncertainty preventing leaders being able to sign off, by identify, testing and evidencing need, engagement and buy-in.
Challenge
Your team members have clear, focused innovation ideas(s) with business cases – but they need to evidence user engagement in order to get buy-in from you/leadership, before approving next steps or funding costly implementation. Team members may also have specific options or areas of uncertainty that need testing and validating in order to present a refined solution.
Objective
You want your team members with promising ideas to engage potential users to understand and test their assumptions and solutions; In doing so providing evidence of both need and approach (and potentially an early adopter audience) so they can present a detailed proposal and plan for approval.
Solution
You work with LVB Creative who design a 8x 2hr session incubation programme over 2-8 months. The programme supports team members to develop and publish communication campaigns (internally and/or externally) which enable them to test, learn and iterate based on real user insight and feedback (without divulging sensitive info). These campaigns focus on overcoming areas of highest uncertainty and risk – enabling a clear and evidence proposal to be presented to leadership for consideration and sign off.
Outcomes
- Clear, concise presentations which evidence the need, engagement and solution.
- Insight and learning to refine current and/or future innovation
- Communication campaign assets
- Early adopter audience base
Ideal for:
- Internal teams with high innovation implementation costs
- Innovation teams with solutions which are unconventional or challenge the norm
- Solutions which involve high user behaviour chance, engagement or participation