Helping SMEs create affordable social media videos
Does finding fresh and engaging content for your social media feel like a constant uphill struggle?
Do you find yourself wondering: What should you say? How do you make it more visually engaging? And how do you fit it in around my main day-to-day tasks?!
If so, I can help. I’m Liu Batchelor, and I provide affordable social media video and media coaching – to help you and your team deliver a sustainable social media video strategy.
Social Media Promo
Who can benefit
I work with SMEs, charities, and startups who want to manage their social media in-house, but who don’t have a full time marketing person or team, or who struggle to produce video content.
Those who can particularly benefit from my services are those with an intangible product or service which they may struggle to explain or bring to life visually, or those where the customer’s experiences or engagement is key to what they offer.
I am particularly passionate about working with businesses with environmental, social and educational values, stories and ideas which they want to share, but don’t know how to.
My services can be delivered both in-person or virtually
The Process
1. Regular filming sessions and social media content
My low stress approach to video production uses my presenting and video production skills to efficiently capture a range of different styles of video clips.
Depending on your business, these may include presented demos or tours, behind the scenes clips, vox pops, industry insights, portfolio showcase, process walkthroughs, vlogs, among others.
Filming can be done either in-person or remotely, and if, as and when you have particular activities to promote.
Video content is then processed, packaged and released regularly and consistently across your social media platform(s). I can either provide you with the content to publish yourself, or post and manage you single or multiple social media channels for you.
Engagement is reviewed to enable ongoing development of the best and most sustainable topics and styles of video content to be producing
Part of the ongoing content strategy development, is the opportunity to establish a style of content which you and/or your teams can be confident to deliver themselves. This involves not only training in simple, time efficient content production methods, but also coaching and finding a presentation style which individuals feel comfortable, passionate and committed with, and does not take time away from their day-to-day activities.
Previous Examples
Conference Vlog style clips
Community CSR – Social Media Awareness
Vox Pop event interviews
Halloween Social Media Promo
Why it works
1. Social media requires consistency, variety, and sincerity
Social media is an important part of your marketing, and a great opportunity to engage and stay front-of-mind with your audience. However it is very fast paced, and requires a high level of consistency, variety, and sincerity of content to not only be effective, but to avoid making your business look out of touch.
The challenge for many small businesses is both knowing what to say, and having the time to do it.
My approach is;
in the short term takes the stress away from having to come up with ideas and find the time to post on social media.
In the medium term allows a better understanding of what topics and style of video content best engage your audience
in the long term helps you develop a sustainable video production strategy, which is practical and you and/or your team are passionate about delivering yourself.
2. Video content doesn’t have to be expensive and time consuming
Video is a very favourable type of content for social media. However traditionally can be time intensive and complex to produce in-house, and costly to outsource. There is also the challenging of how to get your message across effectively in a very short space of time, in order to maintain an audiences attention.
My approach is:
To simplify the video production process, time and cost by producing a high volume of short, efficient video clips – as opposed to producing high complexity videos. The benefit of this is:
Audience largely favour short ‘bite-size’ videos, and will often only watch the early part of a video
Using presenter-led video
You get a larger variety and volume of social media content
With a variety of content comes the opportunity to explore which styles and topics get the best engagement, and therefore refine future content to take advantage of this.
I also use a presenter-led video approach, which enables complex or intangible ideas or processes to be explained or demonstrated quickly and effectively. This can be done either:
My me, as a professional presenter
By your team members, as the experts in their role and area of expertise
3. Providing a trustworthy ‘face’ to engage audiences – without the fear of being on video
The use of storytelling techniques, and proving a trustworthy ‘face’ to your business is a great way to showcase your showcase your values and build trust with your audience. However many people do not feel confident being on camera, or struggle to know how to share their ideas and stories while still aligning with their business and brand.
My approach is:
In the short term, to use my skills as a professional presenter to bring your ideas to life on your behalf, and/or to take the ‘role’ of a target customer
In the long term, to use my skills as a media coach to help you and/or your team to feel comfortable in front of camera. This is done by providing not only presenting techniques and tips, but also providing the safe space and coaching to help them find the topics, styles and methods of speaking and presenting which they feel most comfortable and passionate talking about.
Why choose LVB Creative?
As a content creator, presenter, and media coach with 12+ years experience – I can help you overcome the overwhelm of content creation and social media marketing, and replace it with confidence and clarity when sharing your business ideas and values.
Ready to take the stress out of your social media content?
If so, I’d love to help you more effectively and consistently engage your audience.
Please feel free to contact me using the email below, and we can discuss an affordable package of social video content, social media management, and media coaching.
info (at) LVBcreative (dot) com
Also please feel free to connect with me via my social pages – where I regularly post new projects and media training tips
