Marketing & Message

Effective Brief Writing and Pre-Preparation

Brief your outsourced creative projects with clarity and confidence, and ensure the effective and correct expression of your marketing message through your commissioned marketing assets.

Core Outcomes;

  • Greater confidence and control to setting and measuring clear objective and outcomes for any project.
  • Increased accuracy of proposals/quotes; reducing this risk of time, money and resources wasted, due to errors or change requirements.
  • Better communication and relationship with supplier who  understand your values

Marketing Application;

  • Procurement and briefing of any external creative marketing providers,  commissioned to produce the following assets:
  • Branding, Photography and Design
  • Website Design and Development
  • Video and Animation
  • Content Creation or Social Media Management
  • Any bespoke/specialist creative work

Delivery Format;

  • Consultation meeting with founder and/or responsible manager to define objectives and requirement
  • Write up of  full brief, for review/any amends
  •  Option of support in distribution and  selection of creative providers

 

 

Campaign Message Development and Copywriting

Define and deliver an engaging and consistent campaign message which calls your audience into action, whichever marketing platform they interact with.

Core Outcomes;

  • Increased clarity in campaign objectives, strategy and message
  • Greater level of understanding – increasing the ease and confidence for the audience to take action
  • Clear link between company values and campaign message, increasing audience loyalty

Marketing Application;

  • The definition and delivery of a specific message, for use consistently across any/all of the following channels;
  • Campaign briefing and strategy planning
  • Website copy
  • Social Media and Promotional Copy
  • Video or Presentation Scripts

Delivery Format;

  • Consultation and message development sessions (based on size/scope of the campaign) with founder and/or responsible manager to define detailed scope of the campaign objectives, and develop a specific message for this project
  • Existing creative provider invited to join session, to better understand requirements of project
  • Audio recording of session, and available to distribute to creative providers
  • Write up of  campaign message, for review/any amends, and for distribution to providers
  • Option of support in distribution and  selection of creative providers
  • Option of ongoing support in maintaining the message across multiple platforms/suppliers

 

To enquire further about any of the above services, please get in touch via the CONTACT PAGE

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