About Liu

About Liu:

My Why, What and How


WHY do I do what I do?

I love the feeling of excitement and inspiration I get when I guide someone in discovering an epiphany moment; when from uncertainty and struggle they discover clarity, ease and motivation in both what to say and the delivery of it.

I call this Inspiration Excavation!

I hate to see people struggle with motivation, and with confusion over what and how to express what it is of value they have to say and offer.  This is a feeling I’ve felt myself and understand the frustration; however as a result I know the value and benefit of what I offer.

I love helping business leaders or individual traders to uncover and share the emotional values behind their work, which enables them to speak with more authenticity, confidence and ease with customers, colleagues and collaborators, which in turn facilitates greater understanding, trust, and loyalty.


WHAT makes me good at what I do?

I have an acute awareness and ability to listen for the things that really inspire someone, and through open questioning and reflection I am able to help them explore and understand for themselves, what is most important to them.

I am fascinated by motivation and inspiration – and how it fuels what we all do, and don’t do.

I don’t give ‘advice’ or suggest a ‘right or wrong’ – and therefore create an open space within which individuals can be authentic about what is true and inspiring for them.

The process I work through with people reflects how I explored, and continue to explore on a regular basis, my own skills and motivation.  Through doing so, I have gained increased confidence in what it is which makes me both effective, and what it is that I have uniquely to offer the world; to help business leaders and individuals to clarify and communicate their strengths to the world through in a way that inspires them and their audience.


HOW do I achieve this?

I provide coaching and consultation for business founders and leaders; helping them turn their marketing into a conversation which engages their audience with the values, beliefs and the ‘why’ of what they do, in a way that inspires and excites them and aligns with their strengths.

I do this using the same questions I have asked myself here, Why? What? And How?

Through individual and small group sessions I facilitate guided questioning which enables individuals to explore core or specific areas in their business values or communication where they may be unclear or ‘stuck’.  This can be to address a specific or new challenge or campaign, or as part of a more regular programme to gain deeper understanding, sustain motivation, and encourage and support action and accountability.

My ‘how’ and ‘what’ is focused on having conversations ‘with’, as opposed to ‘at’ people – so the best way to understand how I can help you and your business, marketing, and communication is to drop me an email so we can arrange a time to speak directly, or read my testimonials or speak to someone with whom I have previously worked.